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As GBI Toronto shifted their focus to a more youth-oriented audience, it became clear that a new brand identity was needed to effectively attract and engage this demographic. Our internal creative team set out to create a visual identity that was both fresh and modern, yet still connected to its original branding. Through extensive research and collaboration, we were able to develop a brand that truly resonated with the younger audience, resulting in increased engagement and a stronger sense of community.


Art Direction
Graphic Design
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