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St John’s Board of Trade wants their residence to show more patronage towards local businesses compared to shopping online, to ensure that businesses and the local economy can emerge from the COVID-19 pandemic on a healthy footing. Thus, we created the campaign "Make Memories. Shop Local" which highlights the personal, community-driven, and memorable experience of shopping at local businesses compared to the impersonal and transactional nature of online shopping
Role:
Art Direction
Graphic Design
Copywriter:
Allison Martin
Graphic Designers:
Lorenzo Tiberi
Brandon Juarez
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